Solving problems and building solutions with intent. Call it craft, taste or meraki (pronounced meh-rah-key). Same thing, same struggle, same process.

It takes a lot of effort, time, persistence, care, and passion for making a new thing — big or small. In retrospect, form and functionality appear inevitable. People see the difference but not with their eyes.

This process transcends beyond frameworks, key metrics and denials. I do this for the product, the people, the business, the culture, the environment and for giving a damn.